CORPORATE COMMUNICATIONS

Corporate communications is something most companies struggle to get right. We either err on the side of too much communication or too little, too formal or too informal, too soon or too late (pertaining to events/ major announcements).

The key mistake that companies and leaders often make is failing to distinguish between the information needs of different cohorts in the organisation, and trying to have messages that serve all or majority of the cohorts.

My experience has been clearly articulating the number of distinct cohorts you have, their specific information needs helps in avoiding this trap of an elusive universally applicable communication.